PianoPiano
PianoPiano is the leading piano rental service on the East Coast and Southern California, with over 50 years in business. They’ve rented to events, plays, weddings, real estate stagings, and countless families.
My role: Social Media Manager, Content Creator, Director of Influencer Marketing
Our Goals
Our goal was to focus on organic social media and raise awareness of the rental program. PianoPiano’s brand balanced the importance of classical music with a trend-forward, humorous content. I took a hands-on approach, creating video content in the rehearsal studio with the talented staff and on location at event rentals, showcasing deliveries at some of New York City's most iconic landmarks.
The result was video content that generated thousands of views and reached new audiences, while reducing ad spend.
Left: Boosted Wicked themed video
Right: Organic Wicked themed video
Left: Boosted trending video
Right: Organic trending video
