AAF - MetaQuest 2
Gen Z is always in the know with new tech.
Meta and the American Advertising Federation joined to ask, how we can make the Meta Quest 2 an essential part of college tech? Johnson & Wales Ad team put together a campaign designed to show college-aged early adopters how joining the Metaverse can improve their lives on campus.
My role: Lead Copywriter, Concept Developer, Editor, and Research Assistant
Our concepts were heavily researched based. After hosting multiple focus groups and gathering survey results, our tagline was born.
Social Concept
Writing Samples
